Our story
Authentic adventures, delivered with care
SunUp Safari & Tours was founded by passionate Tanzanian travel experts who grew up in the shadow of Kilimanjaro and on the edge of the Serengeti. What began as a love for sharing our homeland has grown into a boutique tour operator trusted by travellers from around the world.
We believe safaris should be personal, seamless and deeply meaningful. From your first message to your final sunset, our team handles every detail so you can be fully present in the moment — rising with the wild, and returning home with stories for a lifetime.
Why travel with us
Our values
Responsible Travel
We protect the wilderness and support local communities on every journey.
Personal Service
Small enough to care, experienced enough to deliver flawlessly.
Local Expertise
Homegrown guides who know Tanzania like nowhere else on earth.